Robin Chell Design

Robin Chell Design has extensive experience with high-density housing, and provides a variety of services tailored to meet the intricacies of multifamily projects.

Our clients include:

  • Holland Partners
  • Vulcan Inc
  • Equity Residential
  • Lennar Multifamily
  • Mill Creek Residential
  • Legacy Partners
  • Intracorp
  • Essex Property Trust
  • BRE
  • Henbart

These projects, which range from market rate apartment mid-rises to luxury condominium towers, involve balancing the goals of the client with the expectations of the target market. Attention to detail, assistance in the design of unit layouts and active participation in the construction administration phase are all critical tasks undertaken by RCD to execute and implement the client's vision.

Of equal importance is the ability to provide a highly marketable "spec" that will prove fresh, attractive and compelling, giving each project a unique and competitive edge. During the preliminary design process, RCD will visit, review and critique comps in efforts to distinguish each project from its competitors. Ongoing coordination and interaction with the developer, as well as various design, construction and marketing subtrades will ensure the best efforts possible to maximize the project's appeal within its target market.


  • Conceptual Design
  • Design Development
  • Specifications
  • Design Documents


  • Coordination with GC
  • On-site installation and inspection
  • Addressing RFIs
  • Assisting owner, GC and architect on various design issues


  • Sales or marketing center design, including coordination with GC and subcontractors for installation and procurement
  • Assistance in imaging and visual brand development
  • Procuring samples, spec boards and displays
  • Interior renderings: coordination and procurement
  • Model units: Design, coordination and installation


  • Design Review and/or public presentations
  • Exterior materials design and recommendations
  • Participation in buyer, tenant or press events
  • Providing interior design services for individual buyers, including specification design, space planning and customized furnishings